KERB’s Street‑Food Success Story: 93% Success, 150+ Brands, and a Whole Lot of Fun
What the Numbers Really Mean
It’s true that 60% of brand‑new small businesses die on their first year. What’s even more impressive is that KERB’s inKERBator program flips that odds on its head, boasting a 93% success rate.
- 37 fresh grads in the past 12 months, many turned viral sensations.
- 1850+ hours of free one‑to‑one coaching for business owners and future employees.
- Over 5,500 trading opportunities handed to its 150‑plus member businesses, raking in a staggering £23.5 million.
- ~£150k in start‑up capital invested into 19 new food ventures.
- 49 brick‑and‑mortar sites now proudly owned by KERB‑backed brands.
Why KERB Is a Game‑Changer for the Hospitality Industry
The UK hospitality sector is a £49.4 billion juggernaut employing 2.5 million people. Yet it’s plagued by steep failure rates, youth unemployment, and alienation of marginalised groups. KERB, founded in 2012 from a pop‑up market on a King’s Cross roof, has morphed into a community of 150+ street‑food powerhouses, offering:
- Seven Dials Market – a flagship hub that hosts, promotes, and showcases the best of London street cuisine.
- The inKERBator incubation, free to all brand‑hungry entrepreneurs.
- KERB+ – a social enterprise aimed at literally opening the doors for people facing homelessness, refugee status, and post‑incarceration reintegration.
Quotes That Sound Almost Like Magic
“Our social enterprise, KERB+, launched a little over a year ago and has already allowed us to fully commit to delivering support,” says CEO Simon Mitchell. “We’re going global this year—Europe, the U.S.—and our ambition is to double the impact we’re seeing locally. With the right partners and an unstoppable team spirit, the sky’s the limit!”
All‑Star Alumni & Where They’re Now
From Pizza Pilgrims and Club Mexicana to Bleecker Burger and Bao, KERB’s mentorship has turned a half‑dozen handful into full‑scale culinary heroes. Over 500 businesses thrive today thanks to KERB’s coaching and support.
Ready to Join the Revolution?
If you’re a budding street‑food entrepreneur or just love seeing people make it happen, bookmark this page and stay tuned for KERB’s next wave of global expansion. Let’s turn those ramen dreams into a juicy reality.
