Life Insurance in the UK: A Rollercoaster Story
Ever wonder what’s going on in the world of life insurance? Grab a coffee, and let’s dive into the latest splash of data from Final Duties, the UK’s top probate broker. The headline? The sector’s value is dropping -8.5% in 2023 after a three‑year boom fueled by the pandemic.
Crunchy Numbers, Not Just Crunchy Dice
- 2013–2017: The Good Old Days – The market swelled from £54.7bn to a peak of £66.3bn. It was the age of “You’ll stay a while” advertisements.
- 2018–2019: The Unexpected Drop – Suddenly the numbers slid to a low of £20bn. Even the best fortunes feel bad when a slow decline arrives.
- 2020 Onwards: The Pandemic Pop‑Up – Covid‑19 sent a shockwave through life insurance. The sector exploded 132.4%, leaping to £46.6bn in 2019 (yes, a time‑travel moment!).
Why the 2023 Dip? A Quick Peek
- Lower Premiums – With fewer people looking to safeguard their families, premiums shrank.
- Economic Headwinds – Inflation and market jitters made people rethink their insurance spend.
- Regulatory Nudge – New rules guided agencies to be more cautious.
What does it all mean? The life insurance market, once a steady, dependable partner for the UK, is mid‑season. The industry’s got to pick up the slack – perhaps by offering more affordable plans, spinning stories of safety, or simply saying, “Hey, we’ve got your back!”
Takeaway: The Bottom Line
While the numbers are a bit of a rollercoaster, the good news is that policies are still swelling the pot. So whether you’re a policy holder or an insurance manager, keep your eyes on the future – because in this business, the next wave could be a splash or a splash of sunshine.

Life Insurance: From Boom to Reality – The 2023 Drop
Picture this: the life insurance market was soaring, hitting an eye‑popping £71.4 bn in 2022. The upward climb had been so steep that even the old guard couldn’t keep up. But guess what? 2023 is taking the plunge, trimming the market by a whopping –8.5%. Don’t hit the panic button—this is plenty of room for investors to keep surviving (and smiling).
The Numbers You Can’t Ignore
- 2021 growth: +12.7%
- 2022 growth: +36%
- 2023 forecast: -8.5%
- Projected market size 2024: £65.4 bn (still a 226% boost over 2019)
- Number of agencies in the UK: ~326
- Average revenue per agency:
- 2022: £2.5 m
- 2019: £0.59 m
- Policy count trend:
- 2018: 30.1 m
- 2022: 26.3 m (down 12.6%)
- 2023 forecast: 2.5% decline
Why the Drop, Why the Big Rises?
It sounds like a paradox – fewer policies, yet bigger payouts per policy. The trick lies in post‑pandemic “big‑guy” coverage. Some folks, perhaps after a quiet night at the office or a complacent afternoon on the sofa, decided to double‑down on their safety net, so the premiums climbed.
Jack Gill, the mastermind behind Final Duties, puts it simply:
“Life insurance is like a pre‑planned New Year’s resolution—if you don’t do it now, you might never get around to it.”
“Protecting your loved ones is essential, and Covid brought that to the forefront. The market boomed, but we’re still greener than before.”
Wrap‑up: The Good, The Bad, The Announcements
- Good news: The market remains 226% larger than pre-Covid levels.
- Bad news: The policy count is sliding; check your insurance, folks.
- Tip: Scale coverage as your life evolves—don’t over–commit and skim the void.
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