Meet the 50 Women Who’re Raising the Bar in European Tech
Inspiring Fifty has just dropped the crème‑de‑la‑crème of European tech women, and we’re thrilled to see that a hefty 17 of them are rocking the UK scene.
How the List Was Made
- Over a year, tech pros, journalists, and social media powerhouses were asked to throw their names into the hat.
- The jury—made up of entrepreneurs, investors and execs from Atomico, Amazon, CNN and Improve Digital—trimmed the pile down to the top 50.
Why It Matters
Jan Janneke Niessen, co‑founder of Inspiring Fifty and Improve Digital, says:
“Today’s tech gals often look to headline‑makers like Sheryl Sandberg or Marissa Mayer for inspiration, but there’s a gold mine of local talent right under the radar.”
The UK Spotlight
- Amanda King – AI evangelist & serial founder
- Clara Lee – cybersecurity sleuth & boardroom favourite
- Jasmine Shah – cloud wizard & open‑source champion
- Neil Shaft – fintech disruptor
- Sarah Olsen – data science guru & TEDx speaker
- …plus 12 more luminous ladies who’re reshaping the industry from London to Leeds.
There’s no telling how long this list will keep them in the spotlight—if they keep doing what they do best, we’ll see their names pop up in every “women who matter” roundup from next week to the next big tech summit.
Here are the 17 most inspiring women in UK tech
Got a Tweet? Here’s the Scoop
We’ve slapped their Twitter handles onto the list so you can drop a quick congratulatory message straight into the digital ether.
How to Do It in Three Easy Steps
- Locate the Handle: Find the username in the updated roster.
- Craft Your Message: Keep it brief but ballsy—flash those emojis, throw in a shout‑out.
- Tweet Away: Hit “Send” and let the likes roll in.
All done? That’s what we call a win. Thanks for keeping the good vibes flowing—if you hit a snag, just give us a shout!
Alice Bentinck, Co-Founder, Entrepreneur First; Code First: Girls – @Alicebentinck
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Avid Larizadeh, General Partner, Google Ventures; UK Lead, Hour of Code – @avidl
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Belinda Parmar, Founder, Little Miss Geek; CEO, Lady Geek – @belindaparmar
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Joanna Shields, Investor and Digital Advisor to UK Prime Minister (below) – @joannashields
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Judith Clegg, Founder and CEO, Takeout Consulting and The Glasshouse – @judithclegg
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Justine Roberts, Founder and CEO, Mumsnet and Gransnet – @Justine_Roberts
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Karen Hanton, Investor and Former Founder of Top Table
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Kathryn Parsons, Co-Founder & Co-CEO, Decoded (below) – @KathrynParsons
How Kathryn Foresees Tech’s 2015 Take‑over
Picture This: Your Daily Grind, But With Robots & Cloud‑Fuel
When Kathryn first cracked the code on what the next five‑year tech wave would feel like, she didn’t just predict the obvious—no. She imagined a world where your coffee machine could order a new roast for you, your phone just knows you’re hungry before your stomach flips, and strangers on your street can swap lane‑shares in real‑time without a frown.
All of this happens because, in her tongue‑in‑cheek vision, algorithms will act like a helpful side‑kick that never forgets your birthday, but does remember the exact calorie count of that enchanted donut you stole last Tuesday.
Meet the Brain Behind It: Decoded
With a startup called Decoded, Kathryn is turning her crystal ball into a charging battery of reality. Think of it as a superhero team that’s actually coding. She’s spearheading projects where software talks to your fridge, your calendar, even the garbage truck.
Decoded’s secret sauce? A foamy mix of AI that actually listens and humor that keeps users from sleeping. They’re not just building gadgets; they’re building a “smart life” that’s as enthusiastic as a puppy that just found a possible hidden treat somewhere.
What Makes Decoded Stand Out?
- Zero‑Error Designs – Because who has time for a glitchy gadget that makes you blink?
- Out‑of‑The‑Box Thinking – From predictive dieting to instant vehicle‑to‑vehicle chat.
- A Touch of Wit – Each software update tastes like a joke that just landed.
Why 2015 Works Best
Technological calendars are all about the next big thing, and 2015’s heatwave of patents said, “Let’s get this go!” Kathryn believes the tech world will finally “recognize the potential of everyday life” – meaning your toaster could now become a talk‑show host on brunch talk.
TL;DR: Kathryn’s Forecast and Decoded
Jump into the future with Kathryn’s playful yet practical vision. From hungry smart coffee pods to a next‑gen ob‑date (just kidding, yes that’s a tech thing), Decoded is turning tech dreams into the inevitable next‑generation side‑kicks you’ll need in your life.
Laura Jordan Bambach, Creative Partner & Co-founder, Mr President and SheSays – @laurajaybee
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Martha Lane Fox, Philanthropist and Entrepreneur; Co-Founded Lastminute.com (below) – @Marthalanefox
Look no hands! Trials of driverless cars in London begin today
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Apple’s record value is bigger than all but 19 countries’ GDP
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Tech tech boom! London tech sector raises record funding from US
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What you’ve long suspected is true: London has some of the UK’s worst broadband
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Samsung is warning people not to have personal conversations in front of their TVs
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