Mobile Advertising Takes the Lead in the UK
£10 bn and Rising: The New Digital Reality
The UK’s digital ad spend has just crossed the £10 bn mark, and the spotlight is shifting toward mobile platforms.
Picture this: a global shift, a surge in budget, and an undeniable appetite for mobile media.
Why the Switch? A Bit of a Story
- Many brands are ditching Google and YouTube after unsettling ad placements next to extremist content.
- These platforms are tightening controls, but the industry wave is still riding strong.
- Mobile ads have exploded, growing 51 % to £3.9 bn in just a year.
Insights from the Inside
James Chandler, Chief Marketing Officer, Internet Advertising Bureau UK says:
“People are catching more clips, shows, and films on their phones.
To capture the audience’s gaze, brands need to funnel more spend into mobile and online video—where the action is happening.”
What It Means for Advertisers
- Smartphones are becoming the new billboard.
- Ad budgets are being reallocated to keep up with changing consumer habits.
- Brands must be smarter about where and how they appear.
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