Unveiling EV Charging Hotspots and Deserts: A Demographic Roadmap to Future Infrastructure

Driving the Future: How One Data‑Driven Company is Powering the UK’s EV Surge

With the UK’s government setting ambitious zero‑emission targets—jumping from 22% of new car sales in 2024 to a staggering 80% by 2030—charging companies and local councils are scrambling to keep up. The big question: where, when, and how fast will people actually roll out those electric wheels?

Enter Place Informatics

Think of Place Informatics as the GPS for the electric revolution. They sift through mountains of location, visitor, and demographic data to point out the “sweet spots” where EV demand will explode, and the “charging deserts” where infrastructure gaps could choke adoption.

Why the Numbers Matter

Current EV sales are a mere 16.8% of all new cars—well below the 22% needed for 2024.
Manufacturers are feeling the heat—£15,000 fines per non‑EV that violates quotas.
Local councils must decide where to place charging points so as to serve the most future drivers.

Spotting the Future EV Champions

Place Informatics doesn’t just give you a list of numbers; they paint a clear picture of who’s likely to buy an EV and where they live.

Home‑charging sweet spot: Detached and semi‑detached homeowners with driveways are the top candidates, because they can tuck a charger right next to their pit stop.
Challenges on the block: Apartment owners, terraced houses, and townhouses without dedicated parking are the “EDTA” (Electric Driving Test Area) – they need robust public charging networks.
Regional vibes: Income levels, commuter patterns, and eco‑sentiment help pinpoint where an EV is a natural upgrade rather than a luxury.

CEO Clive Hall Says

“EV adoption isn’t just a government mandate— it’s about meeting real consumer needs and closing infrastructure gaps,” says Clive Hall, CEO of Place Informatics. “Our insights let businesses and councils target high‑potential areas for sales and charging, making the electric shift both practical and sustainable.”

Why This Matters to Everybody

Charging firms: Gain the ability to focus marketing and installation budgets on towns where demand is primed.
Local councils: Deploy public chargers where they’ll actually serve residents, boosting green transport policies.
Residents: Enjoy cleaner streets, less congestion, and a smoother rental car experience.

The Bottom Line

As quotas climb higher, advanced location intelligence isn’t just a nice‑to‑have—it’s the key to a UK that’s not only electric, but also affordable, consumer‑friendly, and ready for the charge of the future.