Voxpopme Secures £7.5M in Series A1 Funding to Fuel the Video‑Feedback Revolution
What’s the skinny? Birmingham‑based Voxpopme just won £7.5 million in a Series A1 round led by Origin Ventures, with a splash of capital from Mercia Technologies and NVM Private Equity. The extra cash will be used to satisfy the surging demand from enterprises craving instant, video‑based consumer insights and to keep sprouting new features for its slick SaaS platform.
Why Video is the New Black in Customer Insight
In a world drowning in data, video knows how to turn “what” into “why” while keeping the human touch alive. Voxpopme lets business leaders flick the switch from spreadsheets to vibrant, real‑time footage that tells the whole story. That’s why giants like Airbnb, Clorox, Mars Wrigley, and Mondelez have jumped on board.
Word from the Field
- Michelle Gansle, Global Insights Lead at Mars Wrigley, says: “Video brings the ‘why’ to the ‘what’, keeps us human‑connected, and lets us feel the pulse of consumers in record time.”
- CEO Dave Carruthers adds: “Video feedback is everywhere—great. This funding lets us scale faster, turbo‑charge our analytics engine, and weave more integrations so brands get even richer value.”
Board‑Level Big‑Wiggles
Brent Hill, Managing Partner at Origin Ventures, will take a seat on Voxpopme’s board. He’s at it like a veteran coach: “Capturing feedback through sight, sound, and motion gives every brand a fresh layer of insight. In a digital economy where touchpoints are few, video turns Customer Experience management into a powerhouse.”
How We’re Doing It
- Fast‑track product enhancements to refine video analytics.
- Quickly grow the team to keep pace with the boom in video-consumer demand.
- Roll out integrations with leading SaaS tools to make the ecosystem even tighter.
With this round, Voxpopme is poised to keep ahead of the game—turning every consumer video into an immediate, emotionally resonant insight that brands can act on—straightaway. The future of CX? It’s bright, and it’s definitely in motion.
