Waitrose Proves Wimbledon Ties a Sweet Rise in Sales
When the Wimbledon courts heat up, the aisles at Waitrose heat up too. Over the past week, food sales linked to the tennis grand slam surged by 300%, topping up the grocery chain’s roster of triumphs.
Strawberries and Cream: The Classic‑Stadium Crush
Fans’ favourite two‑step – strawberries and clotted cream – was the clear star, with a jaw‑dropping 450% increase. Picture a crowd of shoppers, wicker baskets, and a sweet aroma that’s basically Wimbledon in a bowl.
Champagne’s Pop‑Up Play
Only a whisker away from the tennis tigers, champagne sales leapt by 231%. A dramatic surge that’s sure to make the tea‑time rooms feel like a few minutes past a volley.
British Strawberries & Pimm’s – A Pint‑sized Success
- British strawberries: 140% hike
- Can of Pimm’s: 58% jump
Head Chef Will Torrent, the store’s innovation maestro, remarked with a chuckle, “Wimbledon is smashing sales straight out of the net. Sporting giants like this kick buyers into high‑energy mode when they’re shopping for the classic tennis snacks.”
He added, “It’s not just about grabbing a snack; it’s about feeling the thrill of the game and becoming part of a cultural phenomenon that keeps on buzzing well beyond the tennis courts.”
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