Wealth Club Fuels Rise & Fall’s Luxe‑Cheap Revolution
We’re thrilled to announce that Wealth Club has secured £1.4 million for Rise & Fall, the up‑and‑coming online emporium that’s redefining “affordable luxury.”
Funding Snapshot
- Capital Raised: £1.4 million
- Total Round: £4 million, led by Guinness Ventures
- Part of a five‑year plan aimed at hitting £115 million in sales and £26 million EBITDA (with the usual financial caveats).
The Brainchild Behind the Brand
Founded by Jed Coleman (formerly of Caravan) and Will Coulton (ex‑management consultant), Rise & Fall sprang from a desire to give people premium fashion and homewares without the outrageous price tags that come with “high‑end” labels.
How It Works
Think of taking the same factories that supply top fashion houses, but cutting out the middle‑men. Add just‑in‑time manufacturing, small batch runs, and pre‑orders on best‑sellers, and you’ve got a lean, sustainable model that doesn’t need to inflate prices.
Perks Worth Dropping Your Wallet on
- Cashmere hoodies starting at £85
- Silk dresses for under £200
- 400‑thread‑count organic cotton bedding—yes, the same ones that lace Frette and Four Seasons lofts
Everything feels like a whisper of luxury, but the price tags are more like a friendly hug than a cut‑throat sting.
Why Shoppers Are All In
Consumers are fed up with prices that make you think you’re buying a suit for a knight. Rise & Fall’s products say, “Hold my swagger—no need to break the bank.” Revenue has doubled every year since launch, proving the model works.
Future Plans (Because Who Stops After One‑Size‑Fits‑All?)
- Expand across the UK and overseas
- Introduce a luxury tote made from the same high‑grade leather used by Anya Hindmarch
- Grow an ever‑loyal customer base that trusts the brand for the good life on a reasonable budget
Words from the Big Bosses
Alex Davies, CEO of Wealth Club: “Rise & Fall is the type of venture we love—fast‑growing, tackling a huge market, and doing things differently. Jed and Will have built something remarkable with strong momentum.”
Jed Coleman, Co‑Founder: “Working with Wealth Club has been a privilege—professional and full of stellar investors. We’re proving that price doesn’t dictate quality. This raise is a major milestone that will catapult our brand to the next level.”
Investor Perks
The round was opened to investors via the Enterprise Investment Scheme (EIS), offering generous tax relief for qualifying individuals, making it a win‑win for both the brand and its backers.
