White Ops Makes a Grand Entrance in London – Bot‑Busting On the High Street
After a smashing fundraising round in May—thanks to Goldman Sachs Merchant Banking and ClearSky Security—the global bot‑ninja company White Ops is rolling out its fingers‑deep protection services right into the UK. The move is set to shake up the digital advertising scene and bring a fresh wave of tech talent to the capital.
Why the UK Matters
- The UK sits at 14th place worldwide for ad‑fraud; that’s a serious headline for anyone in the digital marketing arena.
- Bot‑run fraud looms at a staggering $5.8 B per year worldwide—White Ops is the specialist who ties up that knot.
- With 10+ trillion digital interactions verified every week, the company’s algorithmic squad already has the chops to stop any bad actor.
White Ops: From New York to London
Headquarters in New York, a global workforce of 150, and offices spanning six continents, White Ops is now expanding into London. The aim? Serve UK customers, the UK’s talent pool, and fortify the digital marketplace.
CEO‑Speaks‑Now
CEO Tamer Hassan says, “Crossing the Atlantic was always a win‑win for us. With fresh capital, we’re seizing the chance to grow in a tech hotspot and rally the best minds the UK offers.” He’s all about “expanding here” and “boot‑strapped growth on the horizon.”
Team Updates
White Ops’ London squad is already a lively mix of 20 employees, led by Yasmine El Hani, who rolled up her sleeve after senior gigs at Smart, Yahoo and Orange. She’s firing up UK business development with an eye on protection and partnership.
How White Ops Helps You, the Advertiser
Pressing agendas: educate brands on fraud‑prevention, arm enterprises against app security threats, and champion a transparent, trustworthy programmatic supply chain, says Viktor Zawadzki of MediaMath. His words ring, “We’re delighted to join forces with White Ops in the UK.”
Bot‑Baseline Report Insight
- White Ops teamed with the Association for National Advertisers to chart the Bot Baseline Report.
- Findings? 91 % of one UK campaign’s 200,000 impressions were bot‑generated.
- Bot sophistication is so advanced that they mimic real users so well it’s a real detective mystery.
White Ops’ Multi‑Layered Defense
Across every sophistication level, the company applies advanced algorithms, Satori Threat Intelligence, and a gigantic research team. It all pays off: the unprecedented takedown of 3ve, the world’s biggest ad‑fraud botnet. That win involved a coalition like the FBI, Google, Facebook, and dozens of insiders.
Collective Protection: The Power In Numbers
Every partner with White Ops forgets nothing: they learn from each attack and refine detection for everyone. Its approach is a feedback loop that turns bad actors’ tricks flat. The result? Fraud becomes a costlier game than the collective safeguard, tipping the economics in favour of clean traffic.
The Bottom Line
With London on board, White Ops is not just stepping up; it’s up‑rating the entire UK and European digital marketplace. The name White Ops is now the go‑to for anyone who’s serious about keeping bots out of their ads and apps.
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