Greggs Shakes Things Up: Sales Creep Past Expectations
Greggs has been quietly punching above its weight this year. The like‑for‑like sales growth outpaces the first nine weeks of 2025 and even nudges its own record Q4 2024 sealed with total sales sky‑high.
Rolling Out the Bread: From Pastry Fix to Full‑Scale Meal
Inflation is now a known factor, so we can hit the brakes on the early hype and focus on turning Greggs from a quick snack into a legit “grab‑and‑go” dinner.
- Expanding the store count is the play to keep the momentum.
- Broader menu – breakfast, lunch, dinner – means more points to grab.
- Night‑time openings flip the lunchtime‑steel‑bake mindset and invite a whole new crowd.
It’s Not Easy Keeping the Beat
Going from a pastry empire to a multi‑meal juggernaut is a full‑on identity shift. Keeping that rhythm alive is a tall order:
- New sounds – the “second album” of snacks now tastes more like a rock‑steady dinner.
- Old fans will need convincing, but the evidence shows progress on every front.
- Value offer stays front‑and‑center even as the menu stretches out.
With an ever‑growing product range, more shops, traffic‑driven drive‑throughs, and the community’s appetite for hearty meals, the Greggs recovery story is poised to begin. Keep an eye on the breakfast‑to‑dinner transition: it’s the bread that’s not only rising but also rewiring the taste map.
