UK Businesses Still Caught in the “Not-So-Fast” Internet Loop
In a recent survey from the British Chambers of Commerce (BCC), a staggering 99% of companies say good broadband is essential, and 82% insist it’s critical. Yet, 18% of them are stuck with shaky, unsatisfactory connections.
The Rural Reality
It turns out the countryside is where the broadband blunders are most prominent. Businesses in rural settings wait for a signal 2‑times more often than their city, town or suburban counterparts:
- Rural: 30% suffer poor links
- Towns: 15%
- Inner cities: 13%
- Suburbs: 12%
Small Business Suffering
Small ventures are the most exposed to the speed‑slip. Over 24% of sole‑traders and 21% of micro‑biz owners report connectivity headaches.
What’s the Bottom Line?
According to Adam Marshall, BCC Director General, the digital grid is still a pain point for businesses everywhere. “In our country, a large number of firms—regardless of sector—struggle with unreliable internet. Productivity takes a hit, costs climb, and customers wait longer than they’d like.”
He added that rural areas and small shops face the worst odds. “A shaky signal is a roadblock to growth, putting those firms at a competitive disadvantage— a situation we’re keen to fix.”
The Call to Action
- Push telecom providers for super‑fast broadband upgrades.
- Demand regulators enforce promised speeds.
- Keep the focus on reliable, high‑bandwidth connections to boost confidence and open doors for expansion.
While recent ministerial moves toward 5G investment and a UK digital makeover are welcome, Marshall reminds us that “the basics still need ironing out.” A steadfast, speedy internet will pave the way for businesses to seize new opportunities in trade and investment.
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