Get Ready for the New .london Domain – London’s Freshest Web Ad
Why Should You Care?
Picture this: Google.london instead of Google.co.uk. Or, if you’re the proud captain of LondonlovesBusiness.london, you’ll have your very own slice of London tucked into your URL.
What’s the Big Deal?
On April 29, the first doors will open for anyone wanting a .london address. It’s a chance for businesses of all sizes to weave a little bit of London flair into their online identity.
Crunchy Numbers & Fuzzy Feelings
- 220,000 small businesses are likely to grab a .london domain – that’s one in four of the UK’s SMEs.
- 48% say the reason they want it is pure pride – they want to shout “I’m from London!” to the world.
- 41% see it as a booster for customer acquisition—a new path for shoppers to find them.
- 27% believe it will drive sales—more clicks, more transactions, more bill‑fold joy.
Who’s Running the Charge?
London &‑Partners, under the guidance of Gordon Innes, CEO, is the steward behind the dotted domain. They’re calling it Dot London Domain and are giving a three‑month priority window starting on April 29 to local followers and trademark holders. Want to know how to apply? Check out www.mydotlondon.com and keep an eye on the official guidance.
Gordon Innes on the Sweet Spot of a .london Address
Q: Beyond the obvious “easy to find online” and “sales boost” perks, what else can a .london address do for you?
Answer: “Many SMEs are battling to secure short, memorable, brand‑telling domains that shout both their product narrative and their London roots. .com and .co.uk are packed to the gills, so ICANN has opened this new corridor. .london gives them the chance to stand out, get noticed, and align with the city’s vibrant energy.”
Q: What’s the big picture behind this initiative?
Gordon smiles and says, “The program is about right‑the-environment for your brand. It lets you be visible, approachable, and unmistakably London‑linked. Get the web address that feels like the next big thing.”
Wrap‑up
So, if you’re tired of hunting for a tidy domain name that feels like home, consider a .london suffix. It might just be the fresh, vibrant passport your business needs to attract customers and shop owners from around the globe.
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Got a Dream .london Domain?
Picture this: your business website ending in the snazzy .london extension, bright and shiny on every screen. But how do you clinch that coveted spot? Let’s break it down, no jargon, just the scoop.
The Big Three‑Month Window
- Launch Day: 29 April – the
.londonaddresses go live. - Priority Period: For the first three months, London‑based companies get a “first‑look” pass. It’s not first‑come‑first‑served; think of it as a “pre‑sale” rather than a flash sale.
- Final Rounds: After July ends, all applications are reviewed, and winners announced. That’s your
.londonin the bag… hopefully.
Pricing Pointers
- Domains sold through popular registrars (GoDaddy, 123‑reg, 1and1, etc.) keep their regular pricing.
- During the priority phase, expect a slight premium—around £40‑£50.
- Post‑priority (after July), prices usually slide down by £10‑£20.
- Specialty names (like
www.insurance.london) will stay on the premium list; they’re the flash‑in‑the‑pan for attention.
For Trademark Owners
Got a trademark? Here’s the quick cheat sheet:
- Enter your intellectual property into ICANN’s Trademark Clearinghouse—this is your golden ticket to priority.
- Post a 3‑month “give‑away” within London & Partners’ portal; you’ll get the edge over other applicants.
Operated by Dot London Domains Ltd
This subsidiary of London & Partners runs the new registry. The view? Commercial licensing with a social mission: profits are reinvested back into London’s culture and community.
Need More Info?
Head over to mydotlondon.com (yes, the ‘my’ belongs to the dot)! They’ve got all the details on how to apply, pricing, timelines, and FAQs. And remember, it’s a new domain, and London is one of the first cities in the world to launch its own. We’re talking “city‑first” authenticity.
Bottom Line
Equip your business with a fresh
.londonaddress by arriving early (but not too early!), keeping the price cool, and snagging that premium spot if you deserve it. Think of it as your virtual stamp of in‑city cred.
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