Ampler’s E‑Bike Boom: 88% Sales Surge Amid Pandemic Pedals
Since the start of the COVID‑19 lockdowns, people have been swapping cars for wheels. Ampler, a UK‑based e‑bike pioneer, is riding the wave—reporting an astonishing 88% jump in sales over the first five months of 2020 compared with last year.
Riding the COVID Curve
- The pandemic hit the world hard, but it opened a door for greener, healthier commuting.
- While everyday sales may have slowed a bit as the crisis hit, Ampler’s business model flexed fast enough to keep momentum.
- Europe’s cities are swapping lanes for cyclists—London, Berlin, Paris, you name it—thanks to new cycleways and government‑backed sustainability drives.
Direct‑to‑Consumer: No Middleman, No Mountains
Ardo Kaurit, Ampler’s Co‑Founder and CEO, spills the secrets:
“Being a direct sales company means we skip the middleman. Folks can order from the comfort of their couch or kitchen. Since launching our own assembly line in November 2019, we’ve boosted production and can ship bikes straight to customers in just 7–14 days.”
Ardo adds a shout‑out to the UK government: “Great news that cycling is booming in the UK—and government support via cycleways is making it even easier to be a bike‑fan. Germany and the Netherlands are already loving our rides; we’re hoping the UK will pick up the pace!”
Team‑First Culture
- Ampler keeps all 64 of its employees happy. About a quarter of the crew is based in Germany.
- Even when some roles vanished or morphed, the company found new tasks to keep everyone busy.
- When tough times come, the team pivots instead of falling apart—“We found other tasks for them,” says Ardo.
Green Mission: From Bikes to a Cleaner Planet
Ampler isn’t just about selling e‑bikes. They’re aiming to set the industry standard for environmental responsibility.
- They’re swapping car traffic for e‑bike lanes and choosing suppliers who play nice with people and the planet.
- First steps include a full audit of supply chains and day‑to‑day operations to pinpoint the real environmental footprints.
- Results will map out the most impactful areas for improvement.
- Through a cycle of measurement, learning, and refinement, Ampler intends to light the way for the rest of the cycling world.
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