Kylie Jenner Tweet Sparks $1.3 Billion Surge in Snap's Value

Snap’s Stock Takes a Nasty Swim After Kylie’s “Oops” Tweet

It’s not every day a single tweet can send a tech company’s stock tumbling like a bad dessert. But that’s exactly what happened to Snap Inc. when Kylie Jenner poked fun at the app she’s owned lately. The “Keeping Up with the Kardashians” star’s flippant comment sent the platform’s shares skimming off the price list—and the market value took a hit of about $1.3 billion.

What the Fan‑Frenzy Was All About

On a chilly February evening in 2018, Kylie clicked ‘tweet,’ addressed her 24.5 million followers, > “sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.” She didn’t expect anyone to take that literally. The tweet racked up roughly 58,000 retweets—enough for one internet buzz burner.

Shortly after, her tone softened with a heartfelt “still love you tho snap … my first love.” But the damage was already done. Snap’s CEO felt the tremors on the trading floor sooner than it felt gratitude on the feed.

Market Fallout: Sofa‑Bust and the “We’ll Get Used To It” Slogan

Shares plunged by a few point‑s; the stock dipped into the “balk” area of the market.
That drop translated into an astonishing $1.3 billion loss in total market value.
Snap’s response? A reassuringly calm “users might adapt in time.”

Can Kylie’s Tweet Really Cause a Crash?

To be honest, the story is a bit of a gray area. Rumor mill says inflation, market trends, and the redesign of Snapchat might have factored in too. Snap didn’t publicly confirm that Jenner’s jab was solely responsible, making it hard for investors to pin the blame solely on her.

Keep the App or Dump the App? — The Fan Perspective

At least 1.2 million loyal users complained about Snapchat’s new look on change.org. While some size in the backend says users will adapt, the frontline critics are grumbling that “what you do was a betrayal.”