Mark Hill Teams Up with Jaywing to Skyrocket PPC Performance
What’s the Deal?
Mark Hill, the chic hair‑care brand that knows how to make heads turn, signed a 12‑month retainer with Jaywing’s Intelligence team for a serious PPC boost. The goal? More revenue, cheaper sales, and a whole lot of happy customers.
How the AI Magic Works
The heart of the operation is Decision, an AI‑driven PPC platform that constantly tests and tweaks bids. Think of it as a super‑smart autopilot that learns where money should go and when.
- Uses advanced math and pattern recognition.
- Predicts optimal bidding spots in real time.
- Targets the right performance metric—sales, profit, or cost.
Results That Bite!
After a 12‑week pilot that nailed every KPI, the numbers sent Mark Hill into overdrive:
- +168% YoY revenue from pay‑per‑click.
- −55% lower cost per sale.
- +63% boost in website conversions.
Beyond PPC: Paid Social & Brand Awareness
Jaywing didn’t stop at clicks. They tackled paid social to refine audience targeting and raise Mark Hill’s brand profile.
- Increased Facebook relevance score.
- Reaching fresh audiences.
- More web traffic and brand chatter.
Word from the Leaders
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Dave Wood (Jaywing Intelligence MD) says, “Seeing the ROI grow keeps us pumped. Decision isn’t a one‑off; it keeps improving everyday.”
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Maria Vardy (Jaywing MD) notes, “Mark Hill shows how our data‑driven approach lifts brand awareness and delivers real impact.”
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Gemma Dickens (Mark Hill Marketing Manager) adds, “The platform’s flexibility gives us killer results month on month. Absolutely thrilled with the ROI so far.”
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