At‑Home Sales: The Bistro Bill for 2024
According to the CGA by NIQ Hospitality at Home Tracker, Britain’s top managed restaurant groups saw virtually no change in at‑home sales from the previous year in March 2024.
Key Numbers (March 2024 vs. March 2023)
- Like‑for‑like delivery & takeaway sales nudged up by 0.8 %.
- This marks the 10th straight month of year‑over‑year growth – but dippped to 5.0 % in March from 4.0 % in January and 3.0 % in February.
- Delivery numbers, on the other hand, grew by 5.0 %, while takeaway & click‑and‑collect orders fell by 3.0 %.
- So, for every pound spent with a restaurant group, 11 pence came from delivery in March.
- By comparison, the RSM Hospitality Business Tracker recorded a 5.2 % jump for managed restaurant, pub and bar groups.
Why the Sizzle Died Out
“The mild slowdown in at‑home sales in March partly reflects customers eating in more as spending pressure eases,” explained Karl Chessell, a CGA director. “With Easter falling in March, people still love to gather for a feast rather than lunch the next day at home.”
He added, “We can be cautiously optimistic that hospitality spending will rally as summer approaches, but operators will need to work hard to sustain growth in both at‑home and dine‑in channels.”
The Tracker’s Take
The CGA by NIQ Hospitality at Home Tracker sits at the top of delivery and takeaway analytics. It delivers monthly reports on sales value and volume, with split figures for food and drink revenues – a benchmark for brands to measure their performance. Participants gain detailed data in return for their inputs.
Stay tuned for the next data wave and keep your dining doors open!
