Twitter’s Rollercoaster Ride in 2024
Got your scrolling thumb on the edge? Twitter’s user numbers have taken a tasty lift, but the ad dollars are still trying to catch up.
Users Are on the Rise
- Year‑over‑Year Growth: Active users shot up a solid 14 %.
- Monthly activity climbed by 6 %, proving that the platform’s crisp layout is keeping folks glued.
- CEO Jack Dorsey credits the smoother experience and tighter content‑filtering for the boost.
Ad Revenue Is Giving Some Blow‑ups
- Advertising income dipped 8 % versus last year – a bumpy patch on the otherwise positive trend.
- Dorsey admitted, “We’re still battling revenue headwinds.”
- But he’s optimistic that the long‑term payoff will be sweet once the plan hits full stride.
Fresh Features to Keep the Party Going
- Live video broadcasting is now live, letting creators stream in real time.
- Other tweaks, from cleaner feeds to smoothed interactions, aim to turn every scroll into a pleasure.
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