UK Firms Are Switching Their Investment Game to the Middle East
Hey, have you heard the big news? A growing number of UK businesses are starting to look eastward—and not just any eastern direction. They’re setting their sights on the Middle East as the next hot spot for investment. According to a fresh study by Pagefield, interest in that region has doubled over the past couple of years.
Where the Money is Going
- Middle East: Now 36% of UK CEOs think it’s a top contender for the next five years—up from a mere 18% who had invested there before.
- Asia: The intrigue is rising too, climbing from 22% to 32%. A lot of firms are eager to tap into that high‑growth market.
- Europe: Still the primary favourite—55% of companies say it’s their first choice abroad.
- US: Stable at around 42–45%, though the new tariff game launched by Trump’s administration is sowing a bit of doubt.
Why the Shift?
“The data shows a clear shift in UK businesses’ global outlook,” says Christopher Clark, a partner at Pagefield. “While Europe remains the top priority, the sharp rise in interest in the Middle East and Asia signals a growing appetite for fresh, high‑potential markets. Companies are looking beyond traditional hubs for exciting economic dynamism and strategic advantages.”
What UK Businesses Want from the Government
- 97% of firms urge the government to step up support for overseas expansion. A whopping 83% want more help, with 31% highlighting free‑trade agreements (FTAs) as the single most important tool.
- Tax perks matter too—19% want the cranks of enterprise zones and special tax breaks.
- Other priorities include economic stability (34%), good-luck workforce talent (29%), and a solid commitment to equality, diversity, and inclusion (28%).
Government’s Role, According to John Alty
John Alty, a former DIT Permanent Secretary and Pagefield Senior Advisor, added: “UK businesses are ready to invest overseas, but they need the right conditions to do so. The government must be on standby to support both outward and inward investment, as it will strengthen the UK economy.”
Bright Outlook Amid Uncertainty
Despite global economic turbulence and political twists, UK firms remain wildly optimistic. An impressive 91% of UK leaders are confident about cross‑border expansion, outpacing their US counterparts in past-year overseas commitments.
So, round the corner—if you’re planning an investment, the Middle East might just be your new favourite playground. And don’t be surprised if you spot a UK entrepreneur in a desert look‑out, eyeing the next big opportunity!
